International marketing Essay Example | Topics and Well Written Essays - 3500 words

International marketing - Essay Example The assignment delineates from different perspectives how information technology and systems has changed the demeanour of marketing across nations, in the global arena. The paper emphasises the fact how IT has influenced marketing from strategic planning, execution and evaluation of marketing programs to decision making; information technology has brought about drastic implications for marketing personnel, specifically for those operating internationally. The assignment also discusses the trickledown consequences of the IT assimilation with the marketing function and how it has in fact distinctly changed the way products are manufactured, marketed and distributed internationally; it has radically transformed how brands are built in a global scale and has also determined new grounds for creating long lasting and loyal end-user customer and organisational relationships in the international dome. Importance of Information for Marketing Sooner than discussing the importance of informatio n and technology systems in marketing, it is important to first consider what an information system actually is and why it is so crucial for marketing. Marketing in general, is all about gaining information over the existing and emerging needs of the consumers that comprise the market, doing research and devising strategic plans for accumulating resources for execution of plans, production of required products, promotion and publicity, distribution of the same to ensure availability of goods and services to the market which eventually satisfies those prevailing consumer needs. Briefly marketing is that only vital business function that provides organisations the platform to get to know to and interact with the end user customers and consumers. So, marketing would be an incomplete extravagant effort without prompt, precise and continuous information flow about the market. Therefore, an information system is the part and parcel of marketing function and activities. An information syst em on the other hand is an organised automated program that assures timely, precise and incessant flow of information for managerial use. So, the contemporary organisations are increasingly incorporating information systems and technologies with marketing to make the most of their IT investments and marketing proficiencies for gaining command over the market needs. As a result of which diverse marketing information systems are being successfully established and executed by both local and international organisations (Doole and Lowe, 2008). Philip Kotler, the guru of marketing, considers that an integrated marketing information system is over and above a mere system of collection of data and is beyond any set of information technology or systems; a marketing information system is an enduring and cooperating structure of people, paraphernalia and procedures to draw together, arrange, study, evaluate, and disseminate relevant, timely and precise information for use by

How is academic performance affected by mood stabilizing medication on Research Paper

How is academic performance affected by mood stabilizing medication on school children - Research Paper Example The range of disorders that mood stabilizers can be used to treat include bipolar disorder 1, bipolar disorder 2, cyclothymia, schizoaffective disorder, intermittent explosive disorder, any medical condition in which mania is a symptom (such as stroke, cancer, temporal lobe syndrome), recurrent depression as a prophylaxis, etc (Jacobson, 2001). Bipolar disorder is often seen in children suffering from ADHD, along with several other co-morbid conditions. Mood stabilizers are used to treat several disorders in which aggression, agitation and impulsivity are symptoms. Aggressive behavior is common in several other disorders such as conduct disorders, mood disorders, psychotic disorders, mental retardation, deliriums and dementia. Along with agitation, the child may also have accompanying psychosis, mood changes, anxiety, and insomnia. However, mood stabilizers have a range of positive and negative effects, and a lot of consideration is given to the effect of the drug over the academic p erformance of the child (Kane, 2004). In this paper, 10 handpicked studies from various databases including Cochrane, Pubmed, BMJ and Google Scholar were being analyzed for findings regarding the effect of mood stabilizers on the academic performance of school children. Taken into consideration were the impact of the disease itself, and the course of the disease with respect to the academic performance when treated or untreated with mood stabilizers. Though there are a number of effects of mood stabilizers on the academic performance, they are vital for effective management of the disease, and the treatment of such children has to be carefully evaluated. Body The first paper that is being reviewed is by Smarty and Findling 2007, in which they conducted a review of the psychopharmacology of a pediatric bipolar disorder. According to the researchers, the disorder itself is debilitating to the child and may have long-term and short-term implications in the school, home or in social settings, and can also affect the academic performance of the child. Besides several other disorders such as ADHD, OPP, substance abuse and conduct disorders can affect Bipolar disorder, which in turn can affect the effectiveness of the treatment of bipolar disorder. This is an important point to be taken into consideration whilst assessing the overall effectiveness of the drugs belonging to the mood stabilizers group. The authors conducted a Medline search over the articles published between 1995 and 2006 for treatment practices for bipolar disorders. The study found that lithium, anticonvulsants and antipsychotics were equally beneficial in the treatment of the mania phase bipolar disorders in youth, though data was lacking with the depressive phase of the disorder. Data even suggested that combination therapy was better than monotherapy especially in the maniac or mixed phases. Besides, many studies did not present much information on the treatment of cormobidities and relapses with the disease. The study in general sugg ested treatment of cormobidities and relapses using evidence-based guidelines, as these could affect the academ